Boston Beer Co Becomes a Lender?

Boston Beer Co. is well known for its line of big beers and their severe impact on the microbrewery and craft brewing scene. However, Jim Koch, founder of Boston Beer Co., is branching out a bit. He is getting involved in the lending industry. Now, credit and beer seem like two practices that probably should not go hand in hand. Figure lenders entering the applicant with a beer when you sign on the dotted line is not that nice. However, Koch's something else in mind as it seems.

Like Koch's original beer companies, on lending is involved with the "micro-lending". This involves giving very small loans ($ 500 to $ 25,000) for small businesses. However, these companies are only in very specific niche - the hospitality, beverage and food industries. So, restaurants, breweries, taverns and the like can benefit from this loan program.

is the name of "Samuel Adams Brewing the American Dream. " So far, the program has been very successful. It has made more than 55 credits. However, the true mark of success is that the program has helped create more than 500 new jobs in the local area. To achieve results like this in the midst of a recession proves as useful to Koch's new program really is.

Originally, the program is available only in Boston and around it, but Koch has recently expanded the range, making it available to three state contractors who need to start or expand a business, buy new equipment, stock up on list or use the money for further business in some other way. Besides the loan, you'll also find other services being offered, such as accounting and graphic design as well as business coaching and marketing advice. Seems like that Koch really does not want to "pay it forward" and help other struggling entrepreneurs, which is very refreshing attitude. Koch is one of the few successes, who never forgot his roots.

This is just another reason that Boston Beer Co. remains one of the industry's most successful moves. With such a commitment to creating a great product and help the little man, Boston Beer Co., embodies the spirit of entrepreneurship and camaraderie that should be the trademark of the entire craft beer industry. The company stands as an example for all other successful microbreweries to give back to the community and who could complain about that?

Poto Cervesia,
Dustin Canestorp