How do you as a small business owner to take advantage of this sponsorship for events and projects and make some money from it? Read on to discover how to tap into the sponsorship arena.
The reason most of these large and medium-sized organizations involved in sponsorship of events or projects, because they want to improve their public profile in a cheaper way. Keep in mind that not only large corporations hold the power here, and even medium-sized companies are jumping into the bandwagon sponsorship and sponsorship affect everyone, including local communities and sport, health shows, enlightenment campaigns, cultural festivals just to name a few.
Actually there is no event or project that can not be sponsored. However, events or projects which often attract sponsorships are those that add value to the community and indirectly to increase brand image and profit organizations products and / or services. Events or projects that interfere with the health, education, charity, entertainment, art, empowerment, children and gender issues are real examples of what can attract sponsorship.
You may also notice that events like the Ultimate Gulder search, Star Quest, Lagos half marathon, Argungu Fishing Festival among others, were fortunate to attract an annual sponsorship.
What are the types of sponsorships that can be used?
there are two kinds of sponsorship you can use:
I have the right to land a sponsorship deal?
painful truth is that it is almost impossible for an individual to land a sponsorship deal. Companies are more comfortable dealing with sponsorship proposals suit, governmental or non-suit. So make sure when you send in a sponsorship proposal, it carries the name of the suit are registered or not, and that includes religious groups, clubs, NGOs, educational institutions, registered private business, etc. Now we get to the next section, in order to get the winning sponsorship.
How you can get that winning sponsorship?
What you simply need to check your sponsorship sailing through your proposal. I recommend to send in their suggestions at the beginning of each quarter, because that is when most companies review their financial records. Now you need to follow the proposal unless the company states that they will get back to you. But one secret you should take note of is trying to cultivate platonic relationship with the officer in charge, probably out of the office area.
The first thing to do is make a brief but important proposal for the organization of your choice. What is important is that your proposal should indicate how the event or project can move their brand forward and the color image of the company in a good light. But how do you write a winning sponsorship proposal?
Now you must understand your proposal will have to fight for attention among the hordes of other proposals that the businesses receive on a daily basis. You should be able to write his, make it at least a page or two and keep it simple. Note the following tips for writing that winning proposal.
So how to make money off these sponsorship deals?
You can strike gold pot in two ways: First, after the execution of the event / project successfully, you do not have to refund any money left over. It's all yours. Second, you can make extra money door-takings, where they promote their event using the popularity of famous brand as a major sponsor. You can do this 50-50 deal with the sponsor, but in some cases, sponsors do not even care about that part.
Before sending in your proposal, research on the company of your choice and know who is responsible for handling sponsorship matters.
Be prepared for presentation
Once the proposal is accepted, do not be caught more when invited to a presentation of your event / project. Be prepared ahead of time and get all your facts right.
As I suggested earlier, get the phone number of officer-in charge (if you can) to allow you to properly follow up within and outside the official time.
The only thing that can stop you is yourself. So go on and get that sponsorship deal for events or projects.
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